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Community forum: alcohol(ism) in media

Issue date: 3/4/08 Section: Forum
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On Feb. 26, 17 people - students, faculty, Barometer staff, Mike Fetterley from the Oregon Liquor Control Commission and Lt. Jeff Lanz of the Oregon State Police - sat down in the conference room of the Barometer to discuss alcohol in media - the second installment of a series on "isms" in media.

Friends and critics of the Barometer were quick to point out the incongruency of alcoholism on the list of discussion topics, asking, "was this a joke?"

While the discussion was truly about all forms of alcohol consumption - from holiday dinners to high-risk parties - "alcoholism" was an inadequate reduction in language.

Alcoholism is a disease, and an individual's problem (affecting many others along the way), which is treatable. Institutionalized oppression based on identity (like racism and sexism) are disgusting behaviors of privileged people; the victims cannot easily find treatment.

While the forum did not attempt to equate the two, alcohol was chosen as a discussion topic for its prevalence within college life. Just as all -isms are interconnected, alcohol consumption can be connected to many -isms.

Borrowing Marilyn Frye's "birdcage" analogy of oppression, alcohol issues may be seen as a bar of that cage.

Participants shared specific examples of either witnessing or directing dealing with alcohol poisoning, vomit in elevators, waking up to noise at 2 a.m., drunkards fighting and the incredible enforcement expense of responding to alcohol-related incidents.

In the forum on Feb. 26, three common topics of alcohol(ism) in media were discussed and critiqued:

1. Inaccurate social norms in advertisements selling alcohol,

2. News coverage of alcohol-related crimes,

3. Alcohol stories in pop culture as entertainment unto themselves.

With the first common occurrence - advertisements selling alcohol - marketers frequently further stereotypes and misunderstandings (with media as monetary beneficiary).
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