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Issue date: 4/1/09 Section: Forum
It's got a red nose, has the word "Oregon" and it was erected in 1940.
We'll give you three guesses.
It's the "Made in Oregon" sign that hovers over the Burnside Bridge in Portland.
The sign, when it was built in 1940, read "White Satin Sugar," according to a story by KGW News Channel 8 in Portland.
In 1957, it was changed to "White Stag Sportswear." The sign has sported the "Made in Oregon" monacre since 1995, in honor of the store that sells Oregon-based goods.
On April 6, the Portland Historic Landmarks Commission will make yet another decision on the sign.
Portland Commissioner Randy Leonard has been urging Portland City Council colleagues toward buying the sign so that the University of Oregon can't make its dreams a reality.
UO, which owns the building on which the "Made in Oregon" sign is perched, has the right and desire to modify the sign.
Early reports said that UO wished to changed the sign to say "University of Oregon."
Leonard stepped in to stymie that change. He has proposed a change to "Portland, Oregon" and the lower line would read "City of Roses."
Those of Beaver Nation - the editorial board included - have a bit of a problem with further branding. Specifically, we'll have a problem with UO branding.
This sign has been a constant advertisement for as long as we've been alive and for (many) years before that.
Changing the sign from "Made in Oregon" doesn't really concern Beaver Nation on the outset. Made in Oregon is another brand, just like White Stag.
Changing "Made in Oregon" to "University of Oregon" means you'll turn Beaver Nation on its side.
Next, we'll be staking claims by hand and flag in the streets of Portland.
UO is in Eugene.
Let's keep it there.
We want the OS logo hanging from a giant flag on the Freemont Bridge. Maybe we'll construct a giant Benny the Beaver to decorate the waterfront.
The "Made in Oregon" sign is a classic landmark of this state.
We agree with councilman Leonard on one thing: this state landmark cannot be struck as a claim by UO.
As the negotiations die down, it seems that UO doesn't want to stir bad publicity with this move. UO may not fight as hard as would be needed to sway the council.
Good.
This landmark isn't for UO, it's not for OSU - it's for the state of Oregon.
Editorials serve as a means for Barometer editors to offer commentary and opinions on issues both global and local, grand in scale or diminutive. The views expressed here are a reflection of the editorial board's majority.
We'll give you three guesses.
It's the "Made in Oregon" sign that hovers over the Burnside Bridge in Portland.
The sign, when it was built in 1940, read "White Satin Sugar," according to a story by KGW News Channel 8 in Portland.
In 1957, it was changed to "White Stag Sportswear." The sign has sported the "Made in Oregon" monacre since 1995, in honor of the store that sells Oregon-based goods.
On April 6, the Portland Historic Landmarks Commission will make yet another decision on the sign.
Portland Commissioner Randy Leonard has been urging Portland City Council colleagues toward buying the sign so that the University of Oregon can't make its dreams a reality.
UO, which owns the building on which the "Made in Oregon" sign is perched, has the right and desire to modify the sign.
Early reports said that UO wished to changed the sign to say "University of Oregon."
Leonard stepped in to stymie that change. He has proposed a change to "Portland, Oregon" and the lower line would read "City of Roses."
Those of Beaver Nation - the editorial board included - have a bit of a problem with further branding. Specifically, we'll have a problem with UO branding.
This sign has been a constant advertisement for as long as we've been alive and for (many) years before that.
Changing the sign from "Made in Oregon" doesn't really concern Beaver Nation on the outset. Made in Oregon is another brand, just like White Stag.
Changing "Made in Oregon" to "University of Oregon" means you'll turn Beaver Nation on its side.
Next, we'll be staking claims by hand and flag in the streets of Portland.
UO is in Eugene.
Let's keep it there.
We want the OS logo hanging from a giant flag on the Freemont Bridge. Maybe we'll construct a giant Benny the Beaver to decorate the waterfront.
The "Made in Oregon" sign is a classic landmark of this state.
We agree with councilman Leonard on one thing: this state landmark cannot be struck as a claim by UO.
As the negotiations die down, it seems that UO doesn't want to stir bad publicity with this move. UO may not fight as hard as would be needed to sway the council.
Good.
This landmark isn't for UO, it's not for OSU - it's for the state of Oregon.
Editorials serve as a means for Barometer editors to offer commentary and opinions on issues both global and local, grand in scale or diminutive. The views expressed here are a reflection of the editorial board's majority.
Note: writers will not reply to comments.
Viewing Comments 1 - 2 of 2
conspiracyzach
posted 4/02/09 @ 4:36 PM PST
Leonard is doing a good job. Brand-centric Frohnmayer should be stopped.
www.youtube.com/luddite333
Acai
Ken Walden
posted 4/03/09 @ 9:51 AM PST
Let's hope the proponents of "doing the right thing" will be the loudest voice on this issue. A building in Portland should have neither the UO or the OSU logo on it because neither of those two schools resides in Portland. (Continued…)
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